Learn Social Media, SEO, PPC, Branding, Websites & Marketing Strategy - Intensive 6 week course

Digital Leaders Online

Social | SEO | PPC | CRO | Branding | Web | Strategy
Next cohort: 14th October
Course fee: £495

Digital Leaders is the #1 online training course for learning how to implement a cutting-edge social media, SEO, PPC, branding, website and marketing strategy.

This is a unique and intensive 6 week training programme, exclusively for anyone who wants to learn the latest digital marketing techniques, share ideas with a peer group and develop a world-class digital marketing strategy that will power the growth of your business.

The next programme starts on October 24th, 2021 and is delivered 100% online. All six sessions are 4 hours long and run from 1pm-5pm. Places are strictly limited to 15.

Register now!
Next cohort 14th October.

- Supercharge your marketing in 6 Weeks.
- Power the growth of your business.
- Become a Digital Leader.

“Digital Leaders was incredible. It really gave me an in-depth understanding of digital marketing and opened my eyes to how I can progress going forward”

Marketing 101


Website & CRO

Digital Advertising

SEO & Content

Social Media

Session #1

Marketing 101

Session #2

Brand & Branding

Session #3

Website & CRO

Session #4

Digital Advertising

Session #5

SEO & Content

Session #6

Social Media

Session # 1

Marketing 101

October 14, 2021

Digital marketing has become an important element of a company’s sales and marketing strategy. Understanding the fundamentals of marketing and how digital fits in to the growth plan for your business or organisation is a key first learning.

In this session we explore the core principles of marketing, such as the 7 P’s, SWOT analysis, segmentation and positioning, and how these tools are used in the creation of your digital marketing strategy.

  • Explore the history of digital marketing, from its early days through the modern day, understanding its increasing significance in creating a marketing campaign that builds real value in a business.

  • Understand the core principles of marketing, such as the 7 P’s, SWOT analysis, segmentation and market positioning, and their importance in creating an effective digital marketing campaign

  • Learn how to research, plan and create the framework of a digital marketing campaign built around the key drivers of brand awareness, lead generation and customer retention.

Session # 2

Brand & Branding

October 21, 2021

We’d all rather buy products or do business with companies that we know, like and trust.

In the first half of this session we look at a proven process for developing a clear brand strategy, which combined with a strong visual identity, creates a company brand that will entice more customers to your door.

Building on the foundations of brand, we explore the key elements required on your website to convert more prospects in to paying customers.

  • The importance of a clearly defined brand strategy in attracting new business

  • How to build a brand that will align your marketing activities

  • The ‘Why’ that drives your business forward and gives it purpose

  • The brand archetypes that will give your marketing focus and energy

Session # 3

Website & CRO

October 28, 2021

Your companies website is the heartbeat of your marketing strategy. It is the focal point and digital where you can drive qualified traffic, ready to convert into paying customers. Most importantly, it is a key conversion point from which your marketing strategy can fail or succeed.

In this session we deep dive into the following elements

  • Website design essential for 2021 to better convert prospects in to paying customers

  • The importance of mobile in developing a future-proof digital marketing strategy

  • How to run a conversion optimisation campaign to boost leads or web sales

  • Tracking, reporting and analysis of marketing data

Session # 4

Digital Advertising

November 4, 2021

The marketing opportunities for a digital advertising campaign are vast, with over 144 billion search queries every hour being processed by Google alone. Digital advertising has instant impact, is completely measurable and can generate a fantastic return if correctly aligned to your wider digital marketing strategy.

In this session we explore the practical tools and processes you will need know in order to develop and launch a digital adverting campaign across all major web browsers and social media platforms.

  • Understand the power of digital advertising for building brand awareness and generating new business enquiries for your company or product.

  • Learn how to research, plan and build advertising campaigns for your business that will provide instant reach and generate a positive return on the investment.

  • Learn which advanced tracking and reporting tools will boost the effectiveness of your campaign and improve campaign reporting.

Session # 5

SEO & Content

November 11, 2021

SEO or Search Engine Optimisation is a technical term given to the process of improving the search engine rankings of your website.

In the first half of this session we focus on practical tips on how to setup your website and build external links to acheive improved google rankings.

Supporting SEO, we look at the importance of content and content marketing as a process of attracting new customers as well as improving your search rankings at the same time.

  • How to set up your website to maximise its Google ranking potential

  • Understand the importance of link building and content marketing to move up the Google rankings

  • Content marketing can generate traffic, build customer loyalty and generate sales

  • The process for combining SEO with content to create a powerful lead generation campaign

Session # 6

Social Media

November 18, 2021

In the final session we look at Social Media. Social Media is constantly developing and changing. Today, your customers expect you to be present and active on social media channels; it marks your business as relevant and trustworthy. The power social media holds to reach your customers is a hot topic for businesses, and key part of the 2021 digital leaders programme.

In this session we explore the strengths and weaknesses of the major social media channels and how to write an effective social media plan. We also show how you can raise brand awareness, generate sales and deal with social media PR incidents.

  • Understand the importance of social media as a tool to listen and engage with your customers, build brand loyalty and increase revenue from improved communications

  • Learn how to plan and execute a highly targeted social media strategy that  focuses on publishing highly relevant content and engaging effectively with your customers and prospects

  • Learn which social media tools will boost the effectiveness of your campaign and improve engagement and reporting

  • How to bring all programme learnings together in a new digital marketing strategy.

Programme Leader

Phil Birss is the founder and managing director of Elephant Digital, a leading digital creative agency based in Liverpool. Phil sold the business in 2020 and is now an independent Marketing Consultant.

“The Digital Leaders course was created to help marketers and business owners take ownership of their digital journey. We understand that marketing is fundamental to the growth of many businesses, and our mission is to empower your digital champion to be the catalyst for rapid and sustained growth.”

As well being course leader for the Digital Leaders programme, Phil is a guest lecturer at the University of Liverpool and Liverpool International College on the MBA and undergraduate courses.

See Phil in action

Watch his latest talks

Watch Now

Course Overview

Every organisation needs a digital champion, someone who understands how to create and execute an effective digital strategy in a world now consumed by buying and selling online.

Many organisations are already exploring online marketing, but there is a limited amount of high quality, specific and practical advice available for companies looking to power the growth of their business through digital marketing.

Digital Leaders is a unique 6 week programme, for anyone who wants to learn the latest digital techniques, share ideas with a peer group and develop a best practice approach to digital marketing.

Our series of six intensive sessions allow you to immerse yourself in the digital world, exploring key topics ranging from branding and website development to search engine optimisation, content marketing and social media.

These weekly 4 hour sessions will prove a hugely valuable investment for your people and for your business.

Rachel Findley

Rachel Findley

Global Digital Marketing Manager

PPG Global

We love Phil’s talks and actively look forward to them. Being a truly global business brings some interesting challenges when it comes to rolling out an effective digital strategy. Phil’s help and training has been invaluable in helping the global marketing team to achieve this.

Emma Buglass

Emma Buglass

Group Marketing Director


I thoroughly enjoyed the Digital Leaders course. It was informative and enjoyable all the way through. It gave our marketing team an in-depth and holistic overview of the digital marketing world along with a easy-to-follow process for creating a digital marketing strategy. I would happily recommend Phil and Digital Leaders

Jo Bedford

Jo Bedford

Group Head of Marketing


What strikes me most about Phil’s training sessions is the warm welcome you receive. Combined with the feeling of complete immersion in the subject, Phil explores the complex subject of digital marketing in a simple and accessible way. He is a fantastic course leader.

Why invest in digital leaders?

Graduates of the Digital Leader programme will finish the course with the framework for creating a digital marketing strategy to take back and implement in their business or organisation.

Additional benefits include a greater understanding of the digital marketing world, improved communication skills as a developing leader and a peer network to support continuing development.

  • Practical skills and knowledge on how to implement a digital marketing campaign using social media, online advertising, search engine optimisation, analytics, conversion optimisation and much more

  • The framework to create a comprehensive digital marketing strategy, tied in to the wider commercial objectives of your business or organisation

  • Greater understanding of the digital marketing world, its terminology, its nuances and best practice on how to boost brand awareness and generate new business enquiries

  • Improved leadership skills with practical advice and guidance on how to create more effective communication between Marketing and the board, based on measurable objectives and KPIs

  • FREE membership to the exclusive ‘Digital Leaders Mastermind’, a peer network of digital leader graduates who will support each other through your continuing development as a ‘digital leader’. Access to the Digital Leaders Mastermind group on LinkedIn

Course Details

This 6-week programme is delivered 100% virtual via Zoom. From wherever you may be in the world, we have created a digital learning environment equipped to get the absolute best from each session, and for each delegate.

Each Digital Leaders cohort is made is made up of a small and intimate group of marketing professionals and senior/aspiring leaders. They work as a group and are actively encouraged to explore the world of digital marketing, learning from industry experts and creating their own digital marketing strategy.

  • Session #1: Marketing 101

  • Session #2: Brand & Branding

  • Session #3: Website & CRO

  • Session #4: Digital Advertising

  • Session #5: SEO & Content

  • Session #6: Social Media

£495 per delegate. Reserve your place now!

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Course Location

Online via Zoom.

0151 482 9670